Why Is Creation of a Product the Starting Point for the Marketing

question 9

Multiple Choice

Why is creation of a product the starting point for the marketing mix?

• A) The production department must know what to produce first.
• B) Production strategy is the first of the four Ps listed in the marketing mix.
• C) Determination of the price,promotional campaign,and distribution network cannot begin until the product has been specified.
• D) Product development takes the longest amount of time to complete.
• E) Actually,the product does not have to be the starting point--promotional strategies are often the starting point.

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Definitions:

Dissociative Fugues

A scarce psychological condition manifested by transient amnesia concerning one's self identity, including personal memories, character, and distinctive qualities.

Psychodynamic Theorists

Scholars and clinicians who explore the influence of unconscious mind and childhood experiences on behavior, based on the principles founded by Sigmund Freud.

Psychodynamic Explanation

A theory that attributes psychological disorders to unconscious conflicts, desires, and impulses.

Dissociative Identity Disorder

A psychological condition characterized by the presence of two or more distinct personality states or identities within a single individual.