Choice Homes,Inc

question 19

Multiple Choice

Choice Homes,Inc. ,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods.
-Refer to Choice Homes,Inc.The three different brands of homes (Choice,Choice Classic,and Reflections) represent the firm's:

• A) line portfolio
• B) mix depth
• C) line breadth
• D) product line
• E) product itemization

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Definitions:

Life-Long Homes

Refers to homes designed to be adaptable and accessible for people at all stages of life, ensuring comfort and safety as residents age.

Social Activities

Actions or engagements involving interaction with other people, typically for leisure, networking, or communal purposes.

Vulnerability

The state of being exposed to the possibility of being attacked or harmed, either physically or emotionally.

Anxiety

A feeling of worry, nervousness, or unease typically about an imminent event or something with an uncertain outcome.