A Regional Utility Company Needs to Change Consumers' Perceptions of Its

question 142

Multiple Choice

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

• A) Contraction of the number of services offered by the utility company
• B) Adding new services to its product line
• C) Repositioning
• D) Disintermediation
• E) Use of product cannibalization

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Definitions:

Long-Term Sources

Financing options available to a business that have a repayment period of more than one year, such as bonds or long-term loans.

Marketable Securities

Financial instruments that are easily convertible into cash, typically with high liquidity and short maturity periods, such as stocks and bonds.

Another Company

This term refers to an entity different from the one currently being discussed or involved.

Volatile Interest Rates

Interest rates that fluctuate frequently and unpredictably, often affecting borrowing and saving costs.