Adding Additional Products to an Existing Product Line in Order

question 52

Multiple Choice

Adding additional products to an existing product line in order to compete more broadly in the industry is referred to as:

• A) product line extension
• B) product modification
• C) planned obsolescence
• D) repositioning
• E) cannibalization

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Definitions:

Verbal Message

Information conveyed through spoken words, as opposed to written or nonverbal means, in face-to-face or digital communication.

Nonverbal Messages

Communication conveyed through body language, facial expressions, and other physical gestures instead of verbal language.

Listening Ability

The skill of effectively receiving, interpreting, and responding to verbal communication.

Unspoken

Communication or agreements not expressed in words but understood tacitly.