At One Point Heinz Made Ketchup in Multiple Colors Including

question 165

Multiple Choice

At one point Heinz made ketchup in multiple colors including red,green,purple,pink,orange,and teal.While they were popular for a few years,consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup.This is an example of the implementation of a _____ strategy.

• A) repositioning
• B) cannibalization
• C) product line extension
• D) product line contraction
• E) divestment