What Is the Best Generator of Repeat Sales

question 180

Multiple Choice

What is the best generator of repeat sales?

• A) Advertising
• B) Sales promotion
• C) Brand equity
• D) Satisfied customers
• E) Global brand

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Definitions:

Competitive Advantage

The attributes or conditions that allow a company or country to produce a good or service at a lower price or in a more desirable fashion for customers than competitors.

Innovative

The quality of being able to create new ideas, products, or methods; characterized by originality and the ability to solve problems or address needs in novel ways.

Market-Leading

A Market-Leading company is one that holds a dominant position in its industry or sector, characterized by the highest market share, strong brand recognition, and a significant influence over market trends.

Family Leadership

The role of guiding and influencing a family, managing its relationships and assets, often in the context of a family business.