Campbell's Most People Recognize Campbell's as a Brand of Soup,but Campbell's

question 169

Multiple Choice

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.Of the following what is probably Campbell's biggest labeling concern in its international markets?

• A) printing accurate warranties on each label
• B) correctly affixing the UPC code on each label
• C) eliminating any persuasive labeling as such labels are not effective on the international market
• D) making sure the labels are aesthetically pleasing
• E) translating ingredient,promotional,and instructional information

---

Definitions:

Morgan And Murray

Pioneers in the field of psychology known for developing the Thematic Apperception Test, which assesses personality.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Rorschach

A projective psychological test consisting of inkblots presented to a subject, the interpretations of which are used to assess personality characteristics and emotional functioning.

Validity And Reliability

Terms used to evaluate the quality of research or measurement tools, where validity refers to how well a test measures what it claims to measure and reliability refers to the consistency of the test results over time.