Choice Homes,Inc

question 37

Multiple Choice

Choice Homes,Inc. ,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods.
-Refer to Choice Homes,Inc.Choice Homes is considering acquiring a mortgage and title company to add to its marketing power in selling homes.This acquisition would expand the firm's:

• A) product mix width
• B) line breadth
• C) product item width
• D) product line length
• E) product breadth

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Definitions:

Salary

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Progressive Tax

A tax whose burden, expressed as a percentage of income, increases as income increases.

City Wage Taxes

Taxes imposed by some cities on the earnings of individuals working within their jurisdiction.

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The income received by the federal government from various sources, including taxes, fees, and charges, used to fund public services and projects.