Advantages of This Global Branding Strategy Include Greater Identification of the Product

question 75

Multiple Choice

Advantages of this global branding strategy include greater identification of the product from market to market and ease of coordinating promotion from market to market.

• A) adaptation
• B) one brand name everywhere
• C) piggybacking
• D) different brand names in different marketse
• E) product modification

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Definitions:

Informal

Informal pertains to actions or situations that occur without official formality, often characterized by a relaxed, casual approach.

Midpoint Transition

The phase in a project or process where there is a shift from the planning and development stages to the implementation and completion stages.

Organizational Behaviour

The study of how people interact within groups in a workplace setting and how this affects the performance, motivation, and structure of an organization.

Punctuated Equilibrium

A theory in evolutionary biology that proposes that species evolve rapidly during short periods of drastic change, followed by long periods of stasis.