After Mattel Evaluated Many New Products to Add to Its

question 62

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.This stage of new-product development is called:

• A) prototype screening
• B) concept testing
• C) market testing
• D) idea manipulation
• E) idea diffusing

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Definitions:

Customer Service Department

A division within a company focused on providing assistance, support, and information to the customers to ensure satisfaction with products or services.

Capacity Analysis

The study and evaluation of the production capabilities of a manufacturing facility to understand its maximum output over a period.

Time-Driven Activity-Based Costing

An approach to activity-based costing that uses simple cost drivers like the amount of time required to complete an activity, improving the costing process's simplicity and accuracy.

Tech Support Department

A division within a company responsible for addressing technological issues and providing assistance and guidance on products or services.