When Selecting a Test Market City,a Researcher Should Look for a City

question 137

Multiple Choice

When selecting a test market city,a researcher should look for a city:

• A) where the demographics and purchasing habits mirror the overall market for the product
• B) that has media spillover from other cities to increase media alternatives
• C) that is as large as possible
• D) that has limited distribution
• E) where there is no competition