The Pedometer Is Getting Kicked Up a Notch with the New

question 136

Multiple Choice

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.The fact that Fitbit can monitor motion while awake and asleep makes it different from competing products that might increase its rate of adoption.Which product characteristic affecting the rate of adoption does this illustrate?

• A) complexity
• B) compatibility
• C) relative advantage
• D) observability
• E) trialability

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Definitions:

Equilibrium

A state of balance or stability within a system, achieved when all forces acting upon it are equal.

Self-actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Western Cultures

Refers to the societal norms, values, and traditions found in the Western world, notably in Europe and North America.

Physiological Factors

The biological aspects that affect the functions and activities of living organisms, often concerning the body's responses and adaptations to its environment.