Examlex
All of the following are categories of adopters in the diffusion process of innovations EXCEPT:
Ethnocentrism
The conviction that one's own ethnic group or culture is superior by nature, frequently coupled with bias against different groups.
High Culture
Cultural products and practices considered superior or prestigious in society, often associated with the arts, literature, and intellectual pursuits.
Emile Durkheim
A founding figure in the field of sociology, known for his contributions to social theory, including his studies on social cohesion, religion, and the division of labor.
Primitive Religious
Religions or spiritual practices that are characterized by a simpler or earlier developmental stage compared to major organised religions, often deeply intertwined with local culture and nature.
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