Among the Late Majority Group,adoption of a Product Primarily Results

question 163

Multiple Choice

Among the late majority group,adoption of a product primarily results from:

• A) word-of-mouth communications
• B) print advertising
• C) advertising in nontraditional media
• D) broadcast advertising
• E) sales promotions

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Definitions:

Social Constructions

Theories or concepts that suggest that the realities of the world are not inherent, but are constructed by social processes, shaped by cultural and historical contexts.

Social Stratification

The division of society into different hierarchically arranged levels based on factors like wealth, power, race, or education.

Achieved Status

Attributes developed throughout life as a result of effort and skill (e.g., course grades).

Biological Superiority

A controversial concept suggesting that some races or species are inherently superior to others based on biological differences.