Advantages of This Global Branding Strategy Include Greater Identification of the Product

question 75

Multiple Choice

Advantages of this global branding strategy include greater identification of the product from market to market and ease of coordinating promotion from market to market.

• A) adaptation
• B) one brand name everywhere
• C) piggybacking
• D) different brand names in different marketse
• E) product modification

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Definitions:

Centralization

The concentration of decision-making and administrative power within a central group or location within an organization.

Divestiture

Selling off parts of the organization to refocus attention on core business areas.

Decentralized

Decentralized refers to the distribution of power, tasks, and decision-making away from a central authority, often to increase efficiency and responsiveness.

Bureaucratic

Describes an organizational structure that is characterized by strict procedures, formalities, and a clear hierarchy of authority.