When the Segway Human Transporter Was Introduced in 2002,many People

question 126

Multiple Choice

When the Segway Human Transporter was introduced in 2002,many people expected the product to be a phenomenal success.While the Segway is still on the market it has never been the success so many expected.A recent Wall Street Journal article suggested that the Segway,while brilliant technologically,seemed impractical to most people as it could not be used to replace their current method of transportation.In other words,the Segway had problems with:

• A) compatibility
• B) relative advantage
• C) observability
• D) trialability
• E) longevity

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Definitions:

Rent on Office

The cost incurred for leasing office space, which is considered an operational expense for businesses.

Selling and Administrative Expense

The aggregate of all indirect costs associated with the selling of products and the general operations of a business.

Direct Materials

Raw materials that can be physically and directly associated with the manufacturing of finished goods.

Depreciation

The method of allocating the cost of a tangible asset over its useful life.