Which Product Characteristic Affecting the Rate of Adoption of a New

question 11

Multiple Choice

Which product characteristic affecting the rate of adoption of a new product represents the degree to which the benefits or other results of using the product can be communicated to target customers?

• A) Observability
• B) Diffusion
• C) Adoption
• D) Trialability
• E) Complexity

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Definitions:

Health Belief Model

A psychological framework that projects and clarifies the health practices of people by delving into their personal attitudes and beliefs.

Planned Behavior

A theory in psychology that explains individuals' intention to engage in a behavior based on attitudes, subjective norms, and perceived behavioral control.

Stage Models

Theoretical frameworks that describe a sequence of stages that individuals go through in the process of behavioral or psychological change.

Health Behaviors

Actions taken by individuals that affect their health, either positively or negatively, such as diet, exercise, smoking, and alcohol consumption.