A Word-Of-Mouth Communication Strategy,particularly Conducted Via the Internet,is Often Referred

question 4

Multiple Choice

A word-of-mouth communication strategy,particularly conducted via the Internet,is often referred to as:

• A) guerilla marketing
• B) buzz marketing
• C) piggybacking
• D) blogging
• E) relationship marketing

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Definitions:

Extrinsic Environmental Components

External factors in the environment that can influence the behavior and decision-making processes of individuals or organizations.

Innovation

The process of creating new ideas, products, or methods, which can significantly change and improve the way things are done.

Creativity

The ability to produce original, innovative ideas, approaches, or solutions by thinking beyond traditional boundaries and patterns.

Originality

The quality of being novel or unusual; the ability to think independently and creatively.