The Pedometer Is Getting Kicked Up a Notch with the New

question 154

Multiple Choice

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.In terms of the new-product development process,Fitbit's availability in retail stores and online is the _____ stage.

• A) idea screening
• B) idea generation
• C) business analysis
• D) test marketing
• E) commercialization

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Definitions:

M&M Proposition I

A theory in corporate finance that states the value of a firm is unaffected by how it is financed, in the absence of taxes, bankruptcy costs, and asymmetric information.

M&M Proposition II

A theory in corporate finance stating that a firm's cost of equity increases with its level of debt, considering there are no taxes, transaction costs, or bankruptcy costs.

Financial Distress

Financial Distress occurs when an entity faces difficulties in meeting its financial obligations, often leading to insolvency or bankruptcy.