The Pedometer Is Getting Kicked Up a Notch with the New

question 144

Multiple Choice

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.The process by which the adoption of this innovative product spreads is called the:

• A) diffusion process
• B) product life cycle
• C) consumption process
• D) viral process
• E) two-stage process

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Definitions:

Socially Acceptable

Pertains to behaviors or norms that are considered acceptable or appropriate within a society or social group.

Culturally Normal

Behaviors, practices, or norms that are widely accepted and considered typical within a particular society or culture.

Victorian Americans

Refers to American society during the Victorian era, characterized by strict social mores, a focus on morality, and often conservative attitudes towards sexuality.

Reproductive Desire

The wish or inclination to have children and engage in activities leading to reproduction.