You Are a Product Manager for a Manufacturer of Trampolines

question 143

Multiple Choice

You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.To keep your product from entering the decline stage,you should:

• A) use promotion to increase primary demand for trampolines
• B) abandon peripheral target markets for trampolines
• C) raise the price of your trampolines because customers are not price sensitive in this stage
• D) eliminate all unnecessary marketing expense
• E) promote trampolines heavily to dealers and customers

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Definitions:

Research And Development

The systematic work undertaken by a company to increase the knowledge for developing new products or processes.

Internally Generated Intangibles

Non-physical assets, such as patents, trademarks, and copyrights, that are created within a company rather than acquired.

Property Rights

Legal rights to possess, use, and dispose of property, including real estate and intellectual property.

R&D Expenditures

Funds allocated towards research and development activities, aimed at discovering new knowledge or innovations that could improve products or processes.