A Test Market Is One Example of a Focus Group

question 35

True/False

A test market is one example of a focus group where consumers are encouraged to try a new product and provide feedback to the manufacturer.

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Definitions:

Holder-Of-Record Date

The specific cutoff date established by a corporation by which one must be on the company's books as a shareholder to receive a dividend or other distribution.

Percentage Ownership

The fraction of a company's shares owned by an individual or entity, expressed as a percentage of the total shares outstanding.

Ex-Rights

A status of a stock that signifies it is being traded without the right to receive the most recent dividend payment or issuance.

Holder-Of-Record Date

The specified date on which the shareholders of record are entitled to receive a forthcoming dividend or participate in corporate events.