A Focus on Maximizing the Number of Customers Using a Service

question 60

Multiple Choice

A focus on maximizing the number of customers using a service is a(n) _____ pricing objective for service firms.

• A) maximization of demand
• B) patronage-oriented
• C) profitability-oriented
• D) operations-oriented
• E) revenue-oriented

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Definitions:

Satisficing

A decision-making strategy that entails searching through the available alternatives until an acceptability threshold is met, rather than seeking the optimal solution.

Problem Frame

A perspective or way of viewing and understanding a problem within a specific context, guiding problem-solving efforts.

Not-invented-here Bias

A cognitive bias in organizations and individuals that undervalues or dismisses innovations or solutions that originated elsewhere.

Organizational Efforts

The collective actions and strategies employed by an organization to achieve its goals and objectives.