A New-Product Strategy

question 8

Multiple Choice

A new-product strategy:

• A) links the new-product development process with the objectives of the marketing department,the business unit,and the corporation
• B) is part of an organization's overall marketing strategy
• C) specifies the roles new products play in the organization's overall plans
• D) describes the characteristics of products the organization wants to offer and the markets it wants to serve
• E) is accurately described by all of these

---

Definitions:

Fiscal Year

A twelve-month period chosen for accounting purposes and financial reporting, which may or may not align with the calendar year.

Treasury Stock

Shares that were issued and subsequently reacquired by the corporation, reducing the amount of outstanding stock on the open market.

Par Common Stock

Shares of common stock issued with a nominal or face value, which is distinct from their market value.

Record

Documentation or entry that captures the details of a transaction or event in accounting or other systems.