After the Research Team at Nabisco Had Generated More Than

question 109

Multiple Choice

After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

• A) business analysis
• B) diffusion
• C) idea screening
• D) test marketing
• E) idea generation

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Definitions:

Consolidation

The process of combining two or more entities into a single entity, often for the purpose of reducing costs and increasing efficiency.

Surviving Corporation

refers to the company that remains in existence after a merger or acquisition, absorbing the merged or acquired company.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, making them partial owners of that company.

Compensation

Payment awarded to someone in exchange for loss, suffering, or for performed services.