Marketers Consider All of the Following Examples of New Products

question 60

Multiple Choice

Marketers consider all of the following examples of new products EXCEPT:

• A) a 2010 model year automobile with the same style,parts,and color as the 2009 model
• B) the addition of a management consultant service to a company that once specialized in investment management
• C) a new design for Reach brand toothbrushes
• D) a new flavor of Ben & Jerry's brand ice cream
• E) the development of a less-painful procedure for the treatment of varicose veins

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Definitions:

Demand Constraint

A limitation in operations management that affects the maximum demand that can be satisfied given current resources.

Double-subscripted Variables

Variables identified by two subscripts, commonly used in mathematical and scientific contexts to denote elements in matrices, tables, or double-entry arrays.

Capacity Constraint

A limitation on the resources available for production, such as time, labor, or materials, which can affect the maximum output levels.

Double-subscripted Variables

Variables in mathematical modeling that are indexed by two sets, often used to represent the elements in a matrix or a two-dimensional array.