The Maker of Purell Hand Sanitizer Tested Consumers' Reactions to Its

question 159

Multiple Choice

The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n) :

• A) adoption-rate test
• B) simulated (laboratory)market test
• C) concept test
• D) use test
• E) juried consumer test

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Definitions:

Defamation

The act of damaging someone's reputation by making false or harmful statements.

Defamation Charges

Legal accusations made against someone for damaging another's reputation through false or harmful statements.

Indirect Message

Communication that conveys information or intent not through direct statement but through suggestion or nuance.

Reader

An individual who engages with written text to extract information, enjoy literary works, or gain knowledge.