The Final Stage in the New-Product Development Process Is

question 98

Multiple Choice

The final stage in the new-product development process is:

• A) product testing
• B) market testing
• C) commercialization
• D) product prototyping
• E) simulated marketing

---

Definitions:

Vicarious Reinforcement

Learning that occurs by observing the reinforcement of another's behavior, leading to an increase in that behavior in the observer.

Lottery

A form of gambling which involves the drawing of numbers at random for a prize.

Vicarious Punishment

A learning process in which an individual observes another being punished and subsequently reduces their own engagement in the behavior that led to the punishment.

Vicarious Reinforcement

The process of learning and adapting behaviors by observing the consequences of actions performed by others, especially the rewards they receive.