The Main Goal of the Global Product Development Process Is

question 19

Multiple Choice

The main goal of the global product development process is to:

• A) come up with a single standard product or product line suitable for all global markets
• B) expand the number of different new-product offerings so that individual country needs are more likely to be met
• C) develop every product for potential worldwide distribution and adaptation to other countries
• D) come up with new-product ideas in the United States and use global markets as test markets
• E) repeat the steps in the process with marketing teams in each and every foreign country targeted

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Definitions:

International Negotiations

The process where countries or their representatives discuss and attempt to reach agreements on matters of mutual interest.

Aspect

A particular part or feature of something.

Studied

Carefully examined or analyzed a subject, phenomenon, or data to gain a deeper understanding or insight.

Foster

To encourage or promote the development of something, typically something seen as positive.