Leon Is Not Very Quick to Purchase Innovative Products When

question 112

Multiple Choice

Leon is not very quick to purchase innovative products when they come out,but after a while he breaks down and buys if after most of his friends have bought it.He gets most of his information from them when he decides to buy something.He is very skeptical of marketing,so he trusts his friends more than anything.Leon is best described as a(n) :

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

---

Definitions:

Discussion Memorandum

A document prepared to outline topics or issues for discussion, often used in accounting and policy setting environments.

International Accounting Standard

It refers to standards in financial reporting that were issued by the International Accounting Standards Board (IASB) to ensure transparency and comparability across international boundaries.

Approval

An official consent or agreement given usually after careful consideration.