Describe the Idea Screening Stage of the New-Product Development Process

question 9

Essay

Describe the idea screening stage of the new-product development process.Describe a common test used during the screening stage.

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Definitions:

Rational Ways

Approaches or methods guided by logic and reason, often emphasizing the importance of evidence-based decision-making.

Intrinsically Unethical

Refers to actions or behaviors that are inherently wrong or immoral by nature, regardless of context or consequences.

Branding

The marketing practice of creating a name, symbol, or design that identifies and differentiates a product or company from others.

Branding Strategy

A plan that involves the creation of a unique identity and image for a product or company in the market, aiming to differentiate it from competitors and build a loyal customer base.