Walmart Is the Largest Retailer in the World and Many

question 5

Multiple Choice

Walmart is the largest retailer in the world and many consumer package-goods manufacturers like Kraft have offices in Bentonville,Arkansas where Walmart is headquartered.Walmart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers.Walmart possesses:

• A) channel influence
• B) channel supremacy
• C) channel power
• D) channel exclusivity
• E) channel clout

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