Which of the Following Is an Example of Post-Purchase Communication

question 21

Multiple Choice

Which of the following is an example of post-purchase communication?

• A) An airline hires an actor to film a series of humorous commercials touting the airline's service.
• B) An insurance company designs a new "umbrella" logo to indicate that its customers are well-protected by coverage.
• C) A fast-food restaurant issues standardized uniforms for all its employees.
• D) A hotel sends an email survey to a Henri a week after his stay,asking him to comment on the quality of the service he received.
• E) An income tax preparer offers a 20% discount for any customers who use the service in January.

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Definitions:

Behavior Modification Technique

Approaches used to change detrimental behaviors into more positive actions through reinforcement and other strategies.

Intrinsic Motivation

The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.

Systematic Desensitization

A behavioral therapy technique used to reduce phobias and anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Positive Reinforcement

A term from reinforcement theory, positive reinforcement refers to the situation in which a behavior is followed by positive consequences and thus is likely to be repeated.