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Because many services involve a process of continuous interaction between the service organization and the customer,_____ marketing is an important strategy.
Armand Feigenbaum
An American engineer and quality expert who developed the concept of Total Quality Control.
Joseph M. Juran
A key figure in the field of quality management, known for his work on quality control and planning, quality improvement, and the Juran Trilogy.
Total Quality Management
A management approach to long-term success through customer satisfaction, where all members of an organization participate in improving processes, products, services, and culture.
Quality Control Staff
Personnel responsible for monitoring and inspecting products or services to ensure they meet predefined quality standards and identifying areas for quality improvement.
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