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Because Many Services Involve a Process of Continuous Interaction Between

question 160

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Because many services involve a process of continuous interaction between the service organization and the customer,_____ marketing is an important strategy.


Definitions:

Autonomous Leadership

Leadership style characterized by independence, where leaders operate with a high degree of autonomy and encourage individual initiative among followers.

Country Clusters

Groupings of countries that share similar cultural, economic, or geographical characteristics.

Implicit Leadership Theory

The concept that people have ingrained beliefs and assumptions about the traits, behaviors, and qualities that characterize effective leaders.

Transformational Leadership Theory

A leadership approach highlighting the importance of inspiring and empowering followers to achieve extraordinary outcomes through visionary leadership.

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