One of the Main Responsibilities of Sport Marketers Is to Keep

question 65

Multiple Choice

One of the main responsibilities of sport marketers is to keep their loyal customers as heavy users and escalate lower-level users into loyal customers.An effective tool for accomplishing this goal would be _____ marketing.

• A) interactive
• B) relationship
• C) patronage
• D) nonprofit
• E) affiliation

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Definitions:

Discriminative Stimulus

A stimulus in the presence of which a particular response will produce reinforcement or a specific outcome, but will not do so in its absence.

Reinforcer

Any stimulus that strengthens or increases the probability of a specific response or behavior by providing a consequence an individual finds rewarding.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, influencing the likelihood of that behavior being repeated.

Pavlovian Conditioning

A form of learning in which a neutral stimulus comes to elicit a response after being paired with a stimulus that naturally brings about that response.