Relationship Marketing Programs That Are Based on _____ Bonds Have

question 37

Multiple Choice

Relationship marketing programs that are based on _____ bonds have the strongest potential for sustaining long-term relationships with customers.

• A) financial and individual
• B) social and structural
• C) financial,social,and structural
• D) financial and patronage
• E) financial and structural

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Definitions:

Intervening Cause

An event that occurs after a defendant's initial act of negligence and contributes to the harm, potentially relieving the defendant of some liability.

Unforeseeable Later Act

Events or actions that occur after a contract is executed, which could not have been anticipated by either party at the time of the contract.

Comparative Negligence

A legal doctrine used in tort law that reduces the amount of damages a plaintiff can recover based on the percentage of fault attributed to them.

Assumption of Risk

A legal defense in tort law where a person voluntarily exposes themselves to a known risk, potentially limiting their right to claim damages.