Canesta Company Has Developed a Virtual Keyboard Out of Light

question 76

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

• A) factors of ownership
• B) market factors
• C) producer factors
• D) product factors
• E) internal environmental characteristics

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Definitions:

Decision-making Process

The decision-making process involves identifying and choosing alternatives based on the values and preferences of the decision-maker, a critical aspect of planning and problem-solving in various contexts.

Attitude

A relatively enduring organization of beliefs, feelings, and behavioral tendencies toward socially significant objects, groups, events, or symbols, typically expressed through general liking or disliking of the attitude target.

Behavioral Tendencies

Patterns or predispositions in individuals' behavior, often influenced by psychological factors.

Consumer's Values

The guiding principles or standards of behavior that influence the choices and actions of individuals as consumers.