Services Have Four Unique Characteristics That Distinguish Them from Goods

question 54

Essay

Services have four unique characteristics that distinguish them from goods.Name and briefly define each of these four characteristics.Use the example of an airline to help describe each of the four characteristics.

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Definitions:

Brand Community

A group of consumers who share a common interest in a specific brand and interact with each other about this brand.

Brandfest

A celebratory event or gathering focused on promoting and enhancing the visibility and appeal of a particular brand.

Lab Coats

White coats worn by scientists and medical professionals as a protective garment and a symbol of their profession.

Expert Power

The influence or authority a person holds over others as a result of their expertise, skills, or knowledge in a particular domain.