Which of the Following Statements Concerning How Market Factors Affect

question 11

Multiple Choice

Which of the following statements concerning how market factors affect channel decisions is NOT true?

• A) Industrial customers tend to buy in larger quantities and require more customer service
• B) Geographically concentrated target markets should be served with an indirect sales force
• C) Widely dispersed markets require fewer intermediaries
• D) New firms in extremely competitive markets will be more successful if they use indirect channels
• E) A very large market requires fewer intermediaries

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Definitions:

Aggressive Personality

An Aggressive Personality is characterized by patterns of behavior that express hostility or the desire to dominate others.

Attribution

The process by which individuals explain the causes of behavior and events, either attributing them to internal dispositions or external situations.

Central Route

A method of persuasion that involves thoughtful consideration of the arguments and evidence presented.

Role Playing

An educational or therapeutic technique in which individuals act out roles in particular scenarios to understand those situations or practice responding to them.