DeBeers Sells Most of the Diamonds It Produces to Industry

question 124

Multiple Choice

DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,DeBeers would be considered a:

• A) channel authority
• B) channel member
• C) channel leader
• D) channel gatekeeper
• E) power broker

---

Definitions:

Operations And Logistics

The management of the processes involved in producing and distributing goods and services.

EOQ

Economic Order Quantity, a formula used in operations management to determine the optimal order size that minimizes the total inventory holding costs and ordering costs.

Push Inventory

A strategy where products are produced or supplied based on projected demand rather than actual customer orders.