Fishy Business DNA Testing Has Revealed That Sushi Bar Customers Are Not

question 73

Multiple Choice

Fishy Business
DNA testing has revealed that sushi bar customers are not always getting what they pay for.Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute,a banned fish,or an endangered species.This could be the result of an honest mistake in the supply chain,or it could be a deliberate attempt to deceive buyers.However,researchers have uncovered a DNA 'barcode' that can accurately identify the type of fish.While still a ways off,the scientist who developed the tuna DNA barcode envisions a small device that can provide instantaneous species identification,which will result in restaurants ultimately providing what their customers are demanding and paying for.
-Refer to Fishy Business.Tsunami,a sushi bar,takes every precaution to make sure it does not purchase any species of fish that have been classified as endangered.It partners with its suppliers to verify-as much as is possible-the species of the fish it purchases.This is an example of:

• A) green supply chain management
• B) contract logistics
• C) intermediary distribution
• D) eco-marketing
• E) environmental mediation

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Definitions:

Serious Brand Crises

Situations that threaten a company's reputation and require immediate action to prevent damage.

Initial Fuss

The initial concerns or excitement about a new or controversial topic or issue.

Mainstream Media

Media outlets that reach a wide audience and are considered traditional or conventional sources of news and entertainment.

Crisis of Consistency

A situation where there is a significant struggle to maintain uniformity and reliability in a product, service, or business practice, leading to potential customer dissatisfaction or loss of trust.