Kmart Utilizes a Strategy of Moderate to Low Prices on Large

question 93

Multiple Choice

Kmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory.Kmart offers a wide variety of different product lines.Kmart is an example of a:

• A) factory outlet
• B) mass merchandiser
• C) convenience store
• D) franchising operation
• E) specialty store

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Definitions:

Allergic Responses

The immune system's hypersensitive reaction to a foreign substance, producing symptoms ranging from mild to life-threatening.

Phobic Response

An intense and irrational fear response to a particular object, situation, or activity, leading to avoidance behavior.

Stimulus Generalization

The process by which a conditioned response starts occurring in response to stimuli that are similar but not identical to the original conditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with a stimulus that naturally evokes a response.