The Hunger Games,the First Movie in the Popular Science-Fiction Trilogy,is

question 19

Multiple Choice

The Hunger Games,the first movie in the popular science-fiction trilogy,is being promoted through TV,newspaper,magazine,Web sites,and merchandise.To make sure that all of the promotional messages are coordinated,the studio that produced the movie should use the:

• A) integrated marketing communications approach
• B) integrated communications management approach
• C) AIDA concept
• D) interpersonal and mass communications approach
• E) coordinated market management approach

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Definitions:

Pure Hypothetical

A scenario or statement based solely on conjecture without any factual basis or actual case reference.

Disjunctive

Pertaining to a logical relation involving a choice between two or more alternatives, often expressed as an "or" statement in logic.

Ingredient

A component or element that is part of a larger mixture, recipe, or formula.

Categorical Proposition

A logical statement that relates two categories or classes in terms of inclusion, exclusion, or partial inclusion.