When Heinz Introduced Its Ketchup Globally,it First Had to Deal

question 89

Multiple Choice

When Heinz introduced its ketchup globally,it first had to deal with the fact ketchup is not a household staple outside the United States.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising to convince consumers to want the product.

• A) reminder
• B) persuasive
• C) informative
• D) compulsive
• E) influential

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Definitions:

Negotiable

Capable of being transferred or modified through discussion or bargaining; also refers to financial instruments that can be transferred freely.

Quasi-Contract

The doctrine by which courts imply, as a matter of law, a promise to pay the reasonable value of goods or services when the party receiving such goods or services has knowingly done so under circumstances that make it unfair to retain them without paying for them.

Express Promise

is a clear and explicit commitment or assurance given by one party to another, typically in a contractual context.

Unilateral Contract

A contract formed by an offer or a promise on one side for an act to be done on the other, and a doing of the act by the other by way of acceptance of the offer or promise; that is, a contract wherein the only acceptance of the offer that is necessary is the performance of the act.