The Marketing Function That Evaluates Public Attitudes,identifies Areas Within the Organization

question 102

Multiple Choice

The marketing function that evaluates public attitudes,identifies areas within the organization that are of public interest,and executes a program of action to gain public understanding is:

• A) public relations
• B) advertising
• C) implicit communications
• D) personal selling
• E) sales promotion

---

Definitions:

Capital

Refers to financial resources, assets, or funds a company or individual possesses for pursuing investment opportunities or operational activities.

Isoquants

Isoquants are curves representing combinations of inputs that yield the same level of output in production theory.

MRTS

Marginal Rate of Technical Substitution, the rate at which a firm can substitute one input for another while keeping the level of output constant.

Labor

The human effort, both physical and mental, that is used in the production of goods and services.