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When Retailers Decide on Location,they Have Two Basic Site Options

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Essay

When retailers decide on location,they have two basic site options: the freestanding store and the shopping center.Briefly describe these location alternatives and discuss the advantages and disadvantages of each location alternative.


Definitions:

Miller and Modigliani

Refers to the theorem proposed by Franco Modigliani and Merton Miller, indicating that under certain market conditions, the valuation of a company is unaffected by its capital structure.

Debt Financing

The method of raising capital through borrowing, typically through loans or by issuing bonds.

Financial Leverage

Financial leverage involves using borrowed funds to increase the potential return on investment; however, it also increases the potential risk of loss if the investments do not perform well.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, highlighting the fixed vs. variable cost structure of a company.

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