Which of the Following Is Appropriate for Products in the Decline

question 69

Multiple Choice

Which of the following is appropriate for products in the decline stage of the product life cycle?

• A) Heavy use of persuasive advertising to reenergize demand for the product
• B) Heavy public relations to maintain brand loyalty
• C) Personal selling to obtain distribution
• D) Sales promotion to build market share
• E) None of these are appropriate

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