The Americans for Balanced Energy Choices Has Spent $1

question 139

Multiple Choice

The Americans for Balanced Energy Choices has spent $1.3 million on billboard,newspaper,television and radio ads to rally public support for coal-fired electricity.The council has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

• A) promotional strategy
• B) tactic for communication
• C) mass aggregation strategy
• D) communication objective
• E) informative strategy

---

Definitions:

Real GDP

stands for Real Gross Domestic Product, which measures the value of all goods and services produced by an economy over a specific period, adjusted for inflation.

Aggregate Expenditure

The total amount of spending in an economy, including consumption, investment, government purchases, and net exports.

Income

Income earned, particularly in a consistent manner, from labor or investment returns.

U.S. Exports

Goods and services produced in the United States and sold to other countries.