Allan Went to a Web Site That Sells Digital Cameras

question 88

Multiple Choice

Allan went to a Web site that sells digital cameras and read reviews of several different models.He has requested more information about a Kodak camera that appeared to meet his needs,but he is not yet willing to give up his search to find the perfect camera.As far as Kodak is concerned,Allan is in the _____ step of the AIDA concept.

• A) action
• B) attention
• C) liking
• D) interest
• E) desire

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Definitions:

Heterozygous Individuals

Organisms that have two different alleles for a given gene, resulting in genetic variation.

Phenotypic Expression

Phenotypic expression is the observable physical and physiological traits of an organism resulting from the interaction of its genetic makeup with the environment.

Heterozygous

Having two different alleles for a particular gene, one inherited from each parent.

Allelic Form

Variations of a gene that occur in the same place on a chromosome.